Terms & Conditions

Last updated: 24 March 2026

1. Agreement

These terms and conditions ("Terms") govern your use of the Valentera marketing operating system ("Platform") provided by Valentera Ltd ("we", "us", "our"), a company registered in England and Wales.

By accessing or using the Platform, you agree to be bound by these Terms. If you are using the Platform on behalf of an organisation, you represent that you have authority to bind that organisation.

2. The service

Valentera is a marketing operating system for UK ecommerce businesses. The Platform provides analytics, AI-powered recommendations, campaign management, pricing intelligence, customer insights, content tools, SEO monitoring, and promotion management.

The Platform connects to third-party services (including Google Analytics, Google Search Console, Klaviyo, Magento, Shopify, Meta Ads, and others) via APIs to retrieve and analyse your business data on your behalf.

3. Subscription and payment

  • Subscriptions are billed monthly in GBP (£).
  • Fees are set out in your subscription agreement and are non-refundable except as required by law.
  • We reserve the right to adjust pricing with 30 days' written notice.
  • If payment fails, we may suspend access after a 7-day grace period.

4. Your responsibilities

  • You are responsible for maintaining the confidentiality of your account credentials.
  • You must have the necessary rights and permissions to connect third-party integrations.
  • You must not use the Platform for any unlawful purpose.
  • You must not attempt to gain unauthorised access to other tenants' data.
  • You are responsible for the accuracy of data you input or import.

5. Data and integrations

You retain ownership of all data you provide to or generate through the Platform. We process your data solely to provide the services described in these Terms and our Privacy Policy.

When you connect third-party integrations, you authorise us to access and retrieve data from those services on your behalf. You may disconnect any integration at any time through the Platform settings, which will immediately stop data retrieval and delete stored credentials.

6. AI-generated content

The Platform uses artificial intelligence to generate recommendations, insights, forecasts, and content. While we strive for accuracy, AI-generated outputs are advisory and should not be treated as professional advice. You are responsible for reviewing and approving any actions taken based on AI recommendations.

We do not guarantee that AI-generated recommendations will achieve specific business outcomes.

7. Intellectual property

The Platform, its design, code, and documentation are the intellectual property of Valentera Ltd. Your subscription grants you a non-exclusive, non-transferable licence to use the Platform for your business purposes.

You retain all rights to your business data. Any AI-generated content created using your data belongs to you.

8. Service availability

We aim for high availability but do not guarantee uninterrupted service. We may perform maintenance with reasonable notice. We are not liable for downtime caused by third-party services, force majeure, or circumstances beyond our reasonable control.

9. Limitation of liability

To the maximum extent permitted by law, our total liability under these Terms shall not exceed the fees paid by you in the 12 months preceding the claim. We are not liable for indirect, consequential, or incidental damages, including loss of profits, data, or business opportunity.

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation.

10. Termination

  • Either party may terminate with 30 days' written notice.
  • We may suspend or terminate your account immediately for breach of these Terms.
  • Upon termination, we will retain your data for 90 days to allow export, after which it will be deleted.
  • Termination does not affect any rights or obligations that accrued before the termination date.

11. Confidentiality

Both parties agree to keep confidential any proprietary or sensitive information shared during the course of the subscription. This obligation survives termination for a period of 2 years.

12. Changes to these terms

We may update these Terms from time to time. We will notify you of material changes at least 30 days before they take effect. Continued use of the Platform after changes take effect constitutes acceptance.

13. Governing law

These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

14. Contact

For questions about these Terms: legal@valentera.ai

© 2026 Valentera Ltd. All rights reserved.